WIPT

This is a self-initiated, heart-led branding project born out of a desire to break away from the overly sleek, minimal café aesthetics found in many urban settings. Wipt imagines a café that’s full of personality, energy, and approachability, where color and character take center stage.

The branding centers around a playful, hand-drawn logotype paired with a illustrated coffee cup character, bringing life and personality to the brand. With vibrant colours, the visual identity is crafted to feel uplifting, fun and universally friendly.

The logo and brand elements are designed for flexible application, from packaging and merchandise to signage and social content. Although the café is fictional, the branding concept shows potential for real-world adaptation in any city, making the idea not just fun - but also functional.