Bite – A ghost kitchen concept

Bite is a ghost kitchen concept in Lund, bringing multiple food brands together under one digital-first platform for delivery and takeaway. I was responsible for shaping the full visual world of Bite, from the core restaurant identity to six individual food brands within the ghost kitchen. The work included brand strategy, visual identities, logo systems, colour palettes, typography, packaging, menus, social media assets, signage and launch communication. The challenge was to create six distinct brands that could stand on their own while still feeling connected to the Bite universe. I developed a flexible design system that gave each concept its own personality, while keeping the overall experience coherent, recognisable and built for both digital ordering and physical touchpoints.