Good Grains

Good Grains is a Swedish food brand developing everyday grain products made from Swedish-grown barley, with a focus on nutrition, sustainability and better use of local ingredients. I worked on translating the brand’s purpose into a clear and contemporary visual direction. My role covered brand strategy, visual identity, packaging design, digital content and communication assets across social media and launch materials. The goal was to make the science and sustainability behind the product feel accessible, relevant and appealing in everyday life. I developed a visual system that balanced nutritional credibility with a warm, modern and distinctly Scandinavian expression — helping Good Grains stand out in a traditionally functional category.